PepsiCo’s decision to axe marketing procurement ‘not part of wider trend’

  PepsiCo’s decision to close down its marketing procurement department in order to become more “efficient and effective” will not become an industry trend, according to two thirds of professionals surveyed by the Association of National Advertisers (ANA) in the US. Food and drink maker PepsiCO closed down its centralised marketing procurement department, which had […]

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