value proposition

Brand equity

Personal Brand Equity as a Strategy for Success

Trust, reputation and a unique value proposition. These are often touted as the hallmarks of brand equity. In this article, executive coach, leadership & talent strategist, and founder / managing director of People Shop in Cape Town, Chantal Kading, seeks to elucidate some of the strategies professionals use to build their equity. As a strategy […]

Personal Brand Equity as a Strategy for Success Read More »

Scroll to Top