How print e-sourcing helps solve the tail spend Catch-22
By Sarah Scudder, President and Chief Revenue Officer, Real Sourcing Network Tail spend presents a...
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Category: Marketing
E-Commerce growth makes effective packaging procurement critical
By Sarah Scudder, President and Chief Revenue Officer, Real Sourcing Network Every year, companies spend billions on packaging for their products. According to a recent research report by Smithers, the value of the global...
Read MoreDemonstrating the value of marketing procurement
By Sarah Scudder, President and Chief Revenue Officer, Real Sourcing Network In 2020, the World Federation of Advertisers (WFA) published an important report on the current state of marketing procurement. This report is part of...
Read MoreUnderstanding the role of Procurement will help agencies secure more client wins
This was the finding of Scopen Africa, whose information – obtained from the Agency Scope 2017/2018 study – indicates that 54% of advertising and media agency negotiation processes are led by marketing, while in 41%...
Read MoreFrenemies – making ‘cents’ of advertising spend
The digital marketing category has opened businesses up to new opportunities and challenges. While marketing now has the capability to reach more customers, procurement now has the numbers and visibility of the supply value...
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